So, you’ve developed an out of the box content marketing strategy, and your publishing schedule is right on target, not too mention your superb writing skills. In short, you are cooking up a storm concerning your online marketing techniques. Best of all, you are managing to attract loads of traffic to your site.
That is all pretty impressive. The only problem is that your conversion rates are way too low. Too bad, you say, it should pick up in time to come. That is until you’ve heard a local Las Vegas SEO experts say something about tweaking your site to boost conversion. How you might say. You thought you had it all under control. Apparently not? Look at MM – Marketing Agency
How to Give Your Lacklustre Conversion Rates the Boost it Needs
Your marketing puzzle seems perfect, except you are not getting it to convert the way it should. The last piece of your puzzle needs a serious makeover. SEO Professionals in Las Vegas is about to demonstrate how to make it happen by discussing six ways to boost conversion rates.
Besides, there are numerous reasons why visitors to your site do not take the desired action you want them to take. Maybe there is no real demand for what you have to offer, or your advertising methods are not up to scratch.
Great is your surprise to learn that only a few tweaks will already make a huge difference as reputed search engine optimization experts in Las Vegas will show.
Take note as we discuss six sure-fire ways to optimize your conversion rates
Have a Compelling CTA (Call to action) in Place
Seen as one of the most obvious online marketing tricks is to have an alluring call to action in place. It will make a substantial difference on how many leads you attract to your site.
We’ve seen it all too often. Many a site owner seemed to think that words like ‘Click Here’ or ‘Sign up here’ will automatically move their prospects into action. Have you thought about something a little more creative or original that speaks to your prospect’s heart?
The call to action should focus more on the value your offer or product will bring than the action they should take.
Something like ‘Get XYZ On Making Your Marketing Dollar Work for You’ is way more efficient and cooler than ‘Order Your Free eBook’ as it highlights what your prospect or customer will gain from it. Even the size or color of your CTA button can make a difference.
Have You Heard of Click Triggers?
Customers all need a little bit of assurance that they are making the right buying decision. All too often, visitors doubt the authenticity of the offer being made. In this regard, click triggers serve like a bit of a nudge in the right direction. It creates trust at the most critical moment when you want your visitor to convert. Some of these are:
- Product ratings
- Additional information about your offer like ‘most popular’ or ‘top seller.’
- Secure payment icons
- Free shipping benefits
- Clear explanation of what the next step would be
Exit Intend Pop-ups
We know all too well how totally annoying popups can be. The thing is they interrupt the natural flow for users who are just getting into the meat of what they have discovered, only to have to deal with this pop up out of nowhere. Many visitors would just click away.
However, when used promptly, a pop-up is said to your last best chance to capture your visitor’s interest and his or her contact information.
How does it work? Online Marketing Experts Moving Mountains Advisors explain: Exit Intent popups work by tracking a user’s movement the moment they show signs of leaving. That is when the particular opt-in form would miraculously appear. Now, wouldn’t you say it is less interruptive and way more efficient in engaging your visitors?
Website owners spend a lot of advertising money to attract potential customers to their site. The last thing they want is for them to leave due to not wishing to fill in yet another form.
It sure would be disastrous for your customers to leave on the last minute due a time-consuming chore.
Form filling should be simplified as much as possible by using as minimum a number of fields for the sole purpose of converting your site visitor. Even, if it means you need to sacrifice some vital information initially.
Reducing your contact form to only three fields can double your conversion ratio. We know that you have less information on hand about your leads. But wouldn’t you rather have a higher success rate at converting your visitors?
Google revealed that more people use mobile devices to search than desktop or laptop computers. Business owners should expect more than half of their visitors to access the site via a mobile device. Due to this, it is more important than ever before to ensure your site is optimized for mobile devices. Do not shoot yourself in the foot. Moving Mountains Advisors can help in this regard.
Ensure You Remove as Many Distractions as Possible
Any other option you present, whether it be Google ads or linking to affiliate offers or anything else will distract your visitors from your initial intention of getting them to your landing page.
Take care to remove any unnecessary links that give your user an opportunity to navigate away at any stage. Just be removing the navigation page, you can already boost your conversion rate by 28 percent according to top internet marketing professionals.